SENTIENT BRANDS LEADERSHIP
Chief Brand & Innovation Officer
James is an award-winning branding authority who works closely with Global Brands to insure success.
He was instrumental in the development of many brands that have become icons in the marketplace and multi-billion-dollar businesses including:
Victoria’s Secret the #1Lingerie Brand in the world & Bath and Body Works the #1 Beauty Products Specialty Retailer in the world. He has also created award-winning work for 3M, Dupont Corian and many other Global Giants.
Mansour leads the strategy, product development and marketing of our brands across all media, providing clarity, consistency and engaging interactivity at every touch point with the customer.
Chief operating Officer
George brings more than 20 years of extensive expertise in building and expanding early stage, mid-tier & global brands. G.F. Partners his full service-consulting firm provides creative, strategic and operational support to a diverse range of fashion and lifestyle companies including, Fleur du Mal, Raleigh Denim and Post-Imperial.
As President of NAHM, he built the organization and infrastructure and guided a successful global launch for Tommy Hilfiger. He relaunched Hugo Boss luxury division and directed it’s sales for the Americas. As director of sales and merchandising for Versace, George led sales, merchandising and marketing efforts for the USA and Canadian markets.