SENTIENT BRANDS LEADERSHIP
Chief operating Officer
George brings more than 20 years of extensive expertise in building and expanding early stage, mid-tier & global brands. G.F. Partners his full service-consulting firm provides creative, strategic and operational support to a diverse range of fashion and lifestyle companies including, Fleur du Mal, Raleigh Denim and Post-Imperial.
As President of NAHM, he built the organization and infrastructure and guided a successful global launch for Tommy Hilfiger. He relaunched Hugo Boss luxury division and directed it’s sales for the Americas. As director of sales and merchandising for Versace, George led sales, merchandising and marketing efforts for the USA and Canadian markets.