WE BUILD BRANDS PEOPLE LOVE
“A BRAND ISN’T SOMETHING YOU BUY
IT’S SOMETHING YOU BUY INTO.”
James Mansour, CMO Sentient brands
WHO WE ARE
We are a next-level product development, brand management and operating company.
Steeped in the Cannabis market but not of it - we bring unmatched consumer products expertise to a nascent, undifferentiated CBD Market that has explosive growth potential.
We build brands that are standouts in a market crowded with me-too’s.
We’re wildly passionate about creating exceptional customer experiences that turn customers into fanatics, products into obsessions and brands into religions.
Sentient Brands ultimate mission:
To create customer experiences that have sustainable resonance with consumers and consistently implement strategies that result in long-term profit growth for our investors.
Our leadership team has a history of success building world-class brands that exceed consumer expectations in new and exciting ways.
Our team’s hands-on, real world experience building consumer-focused global brands for iconic companies like Bath and Body Works, Hugo Boss, Victoria’s Secret, Gianni Versace - and upstarts like Fleur Du Mal and One Ocean Beauty is exceptional.*
We bring the next-level expertise needed to find the whitespace, build and grow a portfolio of exceptional brands. Market forecasting, Product innovation resources, Operational team-building and Digital fluency - combined with the ability to arrange distribution opportunities that help drive explosive growth.
BEST IN CLASS STRATEGY
Launching and operating best-in-class brands is key to our long-term value creation strategy.
PEOPLE AND PRODUCTs
Products are our passion; we champion next-level ideas, bold product development and exceptional formulations.
As seasoned leaders of some of the world’s most respected and successful brands, we bring extensive product innovation experience to our portfolio brands.
We develop and nurture our prestige consumer products, with a focus on innovation and a passion for uniqueness.
We create high-performance products with carefully thought-out ingredients, packaging, fragrance and design.
Our know-how in resourcing, packaging development, new category launches, and the skill-set required to recognize and expand hero franchises is unmatched by the competition.
*SENTIENT IS NOT AFFILIATED WITH OR ENDORSED BY THESE BRANDS
A labor of love, Oeuvre celebrates passion, artistry and beauty, inside and out.
Oeuvre creators Annaminh and James developed Oeuvre from a transcendent vision of beauty. Drawing inspiration from the infinite treasures of mother nature, the life-enhancing wisdom of her blossoms, leaves and roots and the crystalline energies of her precious gemstones. Oeuvre artfully unites these two worlds in our OE Complex, a proprietary formula which is synergistically balanced to activate inner wellness and outer beauty.
Oeuvre is the next dimension in CBD enhanced skincare, for beauty you experience inside and out.
DIRECT TO CONSUMER
Retail renegades, innovation zealots.
We are consumer-obsessed, brand differentiators who know how to convert compelling stories into digital sales.
Our team’s core competencies in eCommerce and digital strategy leverage decades of experience in high-margin Direct-to-Consumer retailing.
George Furlan, COO Sentient brands
“EXECUTION IS EVERYTHING.”